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About

PHIL HERBERT

Design, Artwork & Retouching

I am a highly skilled and versatile digital content manager and designer with a strong background in both print and digital media. With over 25 years of experience, I have successfully worked with renowned brands and delivered exceptional design solutions across various platforms.

Throughout my career, I have honed my expertise in managing digital content, retouching and visualizing images, and creating captivating animations for social media, websites, and digital screens. My proficiency extends to designing engaging point-of-sale materials for both digital and print formats.

In my previous role as a team leader for the Mondelēz account at Marks, I played a pivotal role in spearheading the design department, establishing efficient working processes, cultivating strong client relationships, and ensuring design approvals. I led a team of talented designers and meticulously reviewed their work before submission to clients. Adhering to brand guidelines was a key responsibility, ensuring consistency across Mondelēz brands, including Cadbury, Maynards, Bassets, Belvita, Dime, Halls, Oreo, Philadelphia, Ritz, and Toblerone.

Prior to that, during my tenure at Cadbury, I excelled as a senior POS designer, creating impactful design solutions for various point-of-sale materials. I implemented cost-effective print processes and conducted precise retouching for packaging, including the iconic Cadbury Dairy Milk.

I have also had the privilege of working with esteemed companies such as ASG Spark! and EMI, where I contributed to the successful launch of PlayStation products, designed captivating packaging, and collaborated with artists from the music industry.

My passion for design, meticulous attention to detail, and strong proficiency in industry-standard software/tools allow me to bring ideas to life and deliver exceptional visual experiences.

Combining creativity, technical expertise, and a strategic mindset, I am committed to delivering high-quality design solutions that exceed expectations and drive results.

Experience

Freelance - Designer, Artworker & Retoucher
DIGITAL CONTENT MANAGER & DESIGN @ Thorntons / 2017 to 2022
  • Managed digital content for the Thorntons website.
  • Retouching & visualizing images for multiple digital formats.
  • Designing point of sale for both digital & print.
  • Creating eye catching animations for social media, websites &
    digital screens.
Head of The Mondelēz Tactical Design Account @ Marks / 2013 to 2017
  • Directed & produced all of the POS & Promotional design’s for Mondelēz brands for Print, Digital & Social in the UK & Ireland.
  • I set up the design department including: Working Processes, Client Relationships & Design Approvals.
  • Checking of designs created by my team of 7 designers before sending to the client for approval.
  • Ensured the brand guidelines were followed for Mondelēz brands that included: Cadbury, Maynards, Bassets, Belvita, Dime, Halls, Oreo, Philadelphia, Ritz, & Toblerone.
Senior POS Designer @ Cadbury / 2002 to 2013
  • Creating Design to Artwork of all aspects of point-of-sale including Prefilled, Flatpacked & In Store Theatre.
  • Replaced Cyan in the print process for Cadbury Purple for a more cost effective print.
  • Created interactive apps to sell in POS to petrol stations across the UK.
  • Retouching for Packaging including Cadbury Dairy Milk.
Creative Artwork & Manager @ Spark / 1999 to 2002
  • I managed the client relationship with PlayStation.
  • Overseeing & creating the design layout to artwork from PlayStation Packaging for all of Europe.
  • Designing Point Of Sale & Packaging for the launch of the PlayStation 2.
Creative Artwork @ EMI Music / 1997 to 1999

• Creating artwork & retouching images from CD packaging of numerous artists from the 90’s.
• Working to print specifications for Silk Screen/Litho/Flexo/Gravure printing processes.

Digital Retoucher @ Kodak / 1996 to 1997
  • Set up the new electronic imaging Department from conception.
  • Retouching of images for output on transparency and negative film.

Education

Digital Design @ Staffordshire University / 1994 to 1997

Grade: 2:1

Communication Design @ Newcastle University / 1992 to 1994

Grade: Distinction

Some Clients

Disney
BBC
EA
GAK
Thorntons
Virgin
Cadbury
Play Station
Costa
Paramount
Halfords
Muller
Monderlez
Rituals
Sally
EMI

Software

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PHOTOSHOP

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ILLUSTRATOR

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INDESIGN

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WORDPRESS

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AFTER EFFECTS

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DIMENSONS